Corporate Events & Brand Integration

Pairing an artist with the right brand is like pairing a meal with the right wine. Both are fine on their own, but together they produce a combination you couldn`t have ever dreamed of. These partnerships can produce significant dividends for both parties, allowing artists to share their work with larger audiences while participating in one-of-a-kind events and campaigns. On the flip side, businesses tap into the artist’s brand and fan equity to promote their company and products.

Perfectly pairing hot acts with businesses

TFA matches world-renowned brands with the artists that reflect their core values and match their goals. We’ve been credited with the development and execution of countless innovative campaigns that have successfully met corporate objectives and have created corporate events that left a lasting impression. TFA believes that creating mutually beneficial partnerships between artists and businesses can help to organically promote products while creating deep and long-lasting customer relationships.

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CASE STUDIES





The Gilda’s Club

The Gilda’s Club Greater Toronto is a registered charity that assists cancer patients with the social and emotional needs for the patients’ entire family. The program is offered in a home setting and provides families with the tools to facilitate their own support plans. This charity is dear to TFA’s own Jason Furman. He currently sits on the Talent Board for the 15yr+ running annual variety show “It’s Always Something” that has included the likes of Russel Peters, Bryan Adams, Nelly Furtado and many more. The event has helped raise more than $5 million for the Gilda’s Club. + MORE




Canadian Pacific Holiday Train

In 1999, Canadian Pacific Railway developed a holiday fundraiser for food banks in Canada and the US that benefit the communities in which they operate. A few years into the CP Holiday Train campaign, Canadian Pacific identified a need for assistance with talent programming, procurement and buying. + MORE